International All-American.

Mick Swiney is a copywriter, coach, and consultant providing a range of writing and content development services to clients on six continents.

Content Creation

copywriting, editing, translation, content strategy, content marketing, corporate identity, brand voice

Corporate Communications

media relations, public relations, media coaching, internal communications, marketing communications

User Experience and SEO

user experience design, usability testing, web content editing, search engine optimization, web development

Coaching and Facilitating

public speaking, motivational speaking, workshop facilitation, workshop design, corporate strategy and planning

Why I'm different

I'm a catalyst, devoted to finding solutions and exploring ideas. I work well with people - all kinds of people - because I like people, especially the difficult ones. And I'm good in a crisis, because I believe that a crisis is when you show who you really are.

But don't take my word for it - take the words of former colleagues, clients, and employers.

"Over the moon."

How an agency I work with described her client's reaction to the quality of the content I provided.

"Too valuable to lose."

How one of my CEOs once referred to me when discussing resource allocation.

"A conflict management dream."

How one of my supervisors described me after I turned a potentially heated stakeholder meeting into consensus and collaboration.

British Airways
Royal Carribean
Skoda Auto
Telefonica O2

Work I've done

One of my great passions in life is to find opportunities that challenge me in all of my different skill sets. The work profiled below gives a good example of how I can provide complex, integrated solutions that provide value in multiple areas.

Society of Exploration Geophysicists

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What it looks like when I conduct a usability test

User Experience Design

Introduced and executed in-person and remote usability tests in the US and Czech Republic to support website redesign. Eliminated costs of testing by using free solutions such as Zoom for remote testing and Trello for card sorting.

Editing and Copywriting

Managed and edited 1000+ pages of web copy and coordinated migration to new web platform. Wrote regular articles for The Leading Edge magazine, covered events at SEG Annual Meetings.

View Event Coverage sample (PDF)

Public Speaking and Facilitating

Designed and presented workshops for All Staff Day and company-wide training series on proper data management and CRM tool usage.


Corporate Communications

Organized press conferences, interfaced with media, provided media coaching for executives, managed internal communications, organized company events.


Wrote marketing copy, press releases, Annual Reports, company profiles, and awards submission forms resulting in two awards for the company.

View Annual Report sample (PDF)
View Company Profile sample (PDF)

Event Planning and Facilitating

Designed and conducted workshops to help identify Vodafone Qatar brand voice, organized and designed program for all-staff and stakeholder engagement events.

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Presenting new company strategies to customer service staff

Writing samples

In the end, it always comes back to writing - which is good, because that's where I am at my best. I can tell any story, in any medium, for any audience, in any capacity. Let me tell yours.

Print Advertising
Print Advertising

I have extensive experience writing brief advertisements to promote clients in print documents and magazine inserts.

British Airways (PDF)
Shukran (PDF)
Print Articles
Print Articles

In addition to copywriting and editing, I can also conduct research, perform interviews, and write long-form articles.

Prague 24-Hour Guide (PDF)
Best Lawyers (PDF)
Online Copywriting
Online Copy

Much of my work involves writing for the web, conforming to tighter spaces and more direct tone of voice.

GoBe Tours (offsite link)
Codetrails (offsite link)
Company Profiles
Business Profiles

Businesses looking not just for customers but also investors or financing often need to present their company in brief but detailed documents. I help them tell their story.

Misha Shisha (PDF)
Rebstock Consulting (PDF)

Get in touch

Enough talk. Give me an assignment and see if I'm the right person to help you shine.

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